Sales Manager

A Sheffield-based engineering business is looking for a Sales Manager to lead its sales effort across spares, service, and material handling solutions. Reporting to the Director of Sales, this is a full-time, permanent role focused on delivering sustained growth in order intake, developing the sales team, and improving the effectiveness of the wider sales function.

The role

• Lead, mentor, and develop the sales team to achieve and exceed order intake targets
• Develop and implement a comprehensive sales strategy aligned with company growth goals
• Build and maintain a strong sales pipeline, managing leads and opportunities through the team
• Support the team on high-value deals, negotiations, and client presentations
• Engage with clients to understand their challenges and propose solutions that deliver value
• Cultivate and maintain strong relationships with strategic partners and existing and potential clients
• Conduct market research and analysis to identify growth opportunities and inform strategy
• Prepare and deliver persuasive sales proposals and quotes
• Partner with marketing to develop lead-generation campaigns
• Represent the business at external exhibitions and events
• Travel domestically and internationally as required
• Use and champion CRM software to manage pipelines, track client interactions, and ensure accurate forecasting
• Analyse and report on sales metrics, pipeline health, and team performance
• Define sales objectives, KPIs, and performance standards
• Implement forecasting tools, dashboards, and processes to improve accuracy and visibility

What you'll need

• Proven experience leading and developing a sales team in an industrial or technical environment
• Demonstrable experience selling aftermarket equipment, service solutions, or engineered systems
• Evidence of successfully and profitably growing sales and order intake over a sustained period
• Strong understanding of sales strategy, pipeline development, forecasting, and performance analytics
• Experience managing sales pipelines using CRM systems
• Strong commercial awareness with the ability to support high-value negotiations
• Ability to analyse sales and market data to identify growth opportunities
• Excellent client-facing, interpersonal, and communication skills, both written and verbal
• Strong organisational and time management skills with the ability to manage multiple priorities
• Results-focused, proactive, and solution-driven mindset
• Ability to balance short-term wins with long-term growth priorities